Vinegar Creative


Meet the Team / Partners

A team of experts in their field that share our ethos to deliver the best service in a friendly and agile manner to all types of businesses 


Rob Holmes - Founder
Creative, passionate, award winning designer with over 20 years’ experience specialising in branding, print and digital design. He’s worked at a variety of agencies including BBP DDB, YOU agency and Redwood, on great brands such as Lloyds TSB, Rolls-Royce, Blackhorse Car Sales, ANA & Vodafone.

He set up Vinegar Creative in 2014 to bring that experience to a wider client base via an agency model that could be more agile and responsive to all client needs.

As Lead creative he deals with brand creation and design and direction, working from initial ideas right through the creative process to final production.


Lisa Woodward - Marketing Specialist
A passionate brand marketer on a mission to make professional brand strategy and communication know-how accessible to all businesses, no matter what their size, to build brands and attract more business.

With over 25 years experience, including 20 years managing brands such as TAG Heuer watches and Chivas Regal Scotch Whisky, Lisa brings a breadth and depth of branding knowhow to Vinegar’s clients to get their brand story told. She has experience working across all sectors, from luxury goods to charities and socially conscious businesses.


Luke Mowatt - Developer
The man behind the scenes, making sure that when it comes to anything technical, your brand will shine without a glitch.   A naturally gifted developer with an eye for detail, he writes beautifully clean code that ensures your website impresses and performs on all levels.

Whether developing completely bespoke PHP websites or creating custom-designed websites on CMS platforms such as WordPress or Shopify:  No matter what you need he’ll know how to build it always making sure it looks stunning and is pixel perfect.


Dominic Barker - Business Development
Our business development specialist Dominic brings a wealth of experience in helping companies of all sizes achieve their commercial goals. Working in close collaboration with company leaders, Dominic quickly identifies the challenges they face, the actions required to overcome them and lays out a comprehensive plan for the business to follow.

Experience built up over many years leading commercial teams of all shapes and sizes means that Dominic develops bold commercial strategies for businesses, helping them to achieve sustainable long term revenue growth.


Sarah Lewis - PR
When it comes to getting your brand story out, there is nothing more powerful than having someone else vouch for that story, and that’s where PR comes in.  Sarah is a lifestyle PR, marketing & social media expert. An experienced PR and marketing professional specialising in the food and drink sectors. 
Working with our hospitality clients, food products and drinks, to restaurants, pubs and events.

Sarah has 20 years of experience in the hospitality industry, having worked as a Director at YOU Agency, setting up their food & drink division after freelancing for Zilli Enterprises and

A life spent in restaurants since graduating in English, she has worked with chefs including Jean-Christophe Novelli, Aldo Zilli, Richard Corrigan and a range of hospitality clients from leading restaurant chains, independents, food and drink companies and events including Chinese New Year.


Susan Hayhoe - Finance Specialist

Susan is a Fellow of the Association of Accounting Technicians.

With 10 years’ accountancy and taxation experience, she’s the lady that keeps on top of our figures to make sure there’s enough money in the pot!

She has a wealth of experience and prides herself on delivering an unparalleled service, providing advice on how we can improve and develop our business to be as sharp as our clients!