Welcome to Brandtastic - Brandtastic is a collection of blogs that help you stay on top of your branding. Explains the power of design and gives you step by step guides to everything design and online….
When Vinegar Creative went to the Golden Chopsticks Awards, we saw the power of branding first-hand. Great branding helps make you a winner.
Having worked on the first ever Golden Chopsticks Awards last year, Vinegar Creative was privileged again to lead the branding and design for the second Golden Chopsticks Awards, a awards ceremony celebrating the best Oriental food in the UK. We came up with the branding for the event and designed all the marketing materials, such as the programme, signage, menu, invite and goodie-boxes.
There’s an old adage that says “you get what you pay for”. Anyone who has given a vague brief to a designer might attest to that. Whatever your experiences, how do you make sure that your ideas and thoughts are translated correctly into fantastic design? Technology has given us the ability to illustrate and document our nascent ideas using almost every medium but still, that doesn't always make the final cut.
Don’t be part of the herd. Find out what makes you unique and reap the benefits.
It’s one thing about your business that no one else can copy. It’s the thing that sets you apart from everyone else in your marketplace. It’s your unique selling point, or USP.
Finding your USP is your first step towards marketing success. If you don’t know what yours is yet, you need to figure it out, fast. Here’s why you need a USP and some tips on how to define yours.
Have you ever looked at your own website through the eyes of a visitor? It’s not something many of us ever do. We just get used to how things look and we grow too close to our website, our online store and our apps, to see it with fresh eyes. It’s human nature, but being able to see what others see is an important aspect of design. Often though, that familiarity can cost you money. In other cases, not realising problems exist can cost you even more.
It’s no overstatement to say that the internet has changed almost all our lives. We could argue long into the night about whether it’s been changed for the better or worse, but there can be no argument that it has altered how we all communicate, connect and interact with each other and the world at large. Gone are the days of asking friends for recommendations or trolling through the Yellow Pages looking for what you need, search engines have put an end to that.
