WELCOME TO Brandtastic:
The Playful, Practical Guide to Building a Brilliant Brand
Ready to make your brand unforgettable?
Say hello to Brandtastic, the essential guide for small businesses, startups, and anyone who wants to build a brand that actually stands out (without the jargon or the eye-watering agency fees).
Penned by Rob Holmes, founder of Vinegar Creative, Brandtastic distills years of design, branding, and real-world business experience into 25 punchy, practical chapters. It’s packed with colourful stories, actionable advice, and a few cheeky laughs along the way.
What’s Inside?
1. Brand New Beginnings
Kick things off with why branding matters and the 10 must-have elements every brand needs. Spoiler: it’s more than just a logo.
2. Brand New Rules
Rob shares his journey—and why “Brandtastic” fills the gap for small businesses craving accessible branding advice.
3. Brand Aid
Branding demystified. Discover how brands build trust, recognition, and value, with examples from global giants and local legends.
4. The Ideas Park
Creativity, unleashed. Get practical exercises to spark ideas, shape your USP, and build a moodboard that actually inspires.
5. Colour Lovers
Find your palette! Dive into the psychology of colour and learn how to make your brand pop in your sector.
6. Design in Motion
From first brief to final sign-off, follow the step-by-step journey of bringing a brand to life.
7. Just My Type
Fonts aren’t just pretty faces. Learn how typography shapes your brand’s personality - with handy resources and exercises.
8. Plantastic
Planning is everything. Goal-setting, audience research, timelines, and budgets - sorted.
9. Like, Share, Comment – Putting It Out There
Feedback isn’t scary. Learn how to collect, analyse, and act on it so your brand keeps getting better.
10. Designer Dating – Find the One
DIY or hire? Get tips for finding, briefing, and working with the right designer for your project.
11. What’s Your Style
Consistency is king. Nail down your in-house style so your brand always looks and sounds on point.
12. Logo – Let’s Go
Roll out your brand across every channel, with launch strategies that get noticed.
13. Market. Like You Mean It
Find out what really works - digital, traditional, and DIY marketing tips for small businesses.
14. Site for Sore Eyes
Websites, demystified. Get the lowdown on custom vs. DIY platforms, plus setup steps for all the big names.
15. Social Butterfly
Social media, sorted. Choose your platforms, set up killer profiles, and grab some downloadable templates.
16. Creating a Brand Toolkit
Everything in one place. Assemble your assets and guidelines for brand consistency, forever.
17. Ready, Set, Brand
A week-by-week launch checklist, packed with downloadable resources.
18. Brand Worth Watching
Track what matters. Learn the metrics that show your branding is working.
19. A Brand New Day
Keep your brand fresh, relevant, and ready to evolve—without losing your essence.
20. Brand You
Founder in the spotlight! Build your personal brand on LinkedIn, at events, and through thought leadership.
21. Brand & Order
Protect your assets: trademarks, copyright, and what to do if someone copies your brand.
22–24. Real-World Brand Stories
See how businesses big and small—like H&L Motors, Sky, and Deloitte/Just Eat—built brands that make an impact.
25. The Brand Finale
A final pep talk to keep you building, evolving, and sharing your story.
Why You’ll Love Brandtastic
No fluff, just the good stuff: Actionable tips, real stories, and zero jargon.
For small businesses & big dreamers: Whether you’re DIY-ing or working with a pro, there’s something here for everyone.
Templates, checklists & resources: Downloadables to make branding easier (and more fun).
Brandtastic launches soon!
Want to be the first to know when it’s out?