The Project: See Woo UK is a London based modern retailer, wholesaler and manufacturer of orientalists foods with a supermarket in Chinatown. Vinegar’s brief was to refresh their UK brochure website to give a more modern look, whilst retaining the existing brand identity.
The Idea: To create a modern monotone look with clean, sharp product sections, focusing on See Woo UK’s core green brand colour. A lighter tone of the green was introduced to add interest and depth to the design
Execution: We built a bespoke website, executed in Wordpress. Using our own design, we included open source Chinese plug ins and search functions that were available to us.