The Cave Man Test: Is Your Website Simple Enough to Succeed?
When it comes to web design, there’s a simple rule that separates the sites that work from the ones that flop: The Cave Man Test.
Picture this: you show your website to a caveman. Would they instantly know what you’re offering, how it makes their life better, and what you want them to do next - like sign up, buy something, or join your mailing list? If the answer is yes, you’ve nailed it. If not, it’s time for a rethink.
Why does this matter? Because people are busy. They scan, they scroll, and if your message isn’t clear in a split second, you’ve lost them. Simplicity and clarity aren’t just nice-to-haves, they’re the secret to grabbing attention and keeping people engaged.
How to Pass the Cave Man Test:
Make your offer obvious. No jargon, no fuss.
Show the benefit. How does your product or service make life better?
Have a clear call to action. Don’t be shy—ask for the sale, the sign-up, or whatever you want them to do next.
At Vinegar Creative, we’re obsessed with making websites that pass the Cave Man Test. We help you strip away the clutter, sharpen your message, and design with clarity—so your site does exactly what you need it to do: attract, engage, and convert.
Want to see if your website passes the test? Let’s take a look together. We’ll review your site, give you honest feedback, and show you how a few simple tweaks can make a massive difference. Whether you need a full redesign or just a fresh set of eyes, we’re here to help.
Ready to make your website work harder for your business?