Don’t be part of the herd. Find out what makes you unique and reap the benefits.

It’s one thing about your business that no one else can copy. It’s the thing that sets you apart from everyone else in your marketplace. It’s your unique selling point, or USP.

Finding your USP is your first step towards marketing success. If you don’t know what yours is yet, you need to figure it out, fast. Here’s why you need a USP and some tips on how to define yours.

Have you ever looked at your own website through the eyes of a visitor? It’s not something many of us ever do. We just get used to how things look and we grow too close to our website, our online store and our apps, to see it with fresh eyes. It’s human nature, but being able to see what others see is an important aspect of design. Often though, that familiarity can cost you money. In other cases, not realising problems exist can cost you even more.