Don’t be part of the herd. Find out what makes you unique and reap the benefits.
It’s one thing about your business that no one else can copy. It’s the thing that sets you apart from everyone else in your marketplace. It’s your unique selling point, or USP.
Finding your USP is your first step towards marketing success. If you don’t know what yours is yet, you need to figure it out, fast. Here’s why you need a USP and some tips on how to define yours.
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