Chadwicks of London Branding & Website

The project: Chadwicks of London is an artisanal upholstery and reupholstery studio, trusted by interior designers across London for heirlooms and statement pieces. The brief was to rebrand Chadwicks of London and create a new website that reflects their heritage craft, bespoke comfort and premium positioning.

The idea: Position Chadwicks as “the art of sitting well” – a studio where traditional techniques, family heritage and contemporary design come together. We also wanted a physical brand touchpoint: a coin version of the logo embedded into each finished piece so you instantly know you’re sitting on a Chadwicks of London original.

The execution: We refined the logo, colour palette and typography to feel timeless, elegant and design-led, and developed clear messaging around reupholstery and restoration, bespoke commissions and trade partnerships for interior designers. We then designed and built a new website that showcases Rob Chadwick’s craft, the workshop and the transformation of tired pieces into show-stopping furniture, and created the Chadwicks coin mark to be set into every piece – a subtle signature of quality, provenance and pride.

The result is a brand and website that finally match the standard of Chadwicks of London’s work and set them up for bigger things next year.