The Project: Advertising aimed at industry professionals and consumers to communicate the amazing facts about Rolls Royce as a leader in engineering technology. Their Trent engines have out-performed their competitors under incredible conditions making them the most reliable engines in the world.
The Idea: To focus on confidence and the extraordinary – no gimmicks needed.
The Execution: Using straight facts that were unquestionably extraordinary, along with visuals that mixed the beauty engine shot - to showcase the luxuriousness of Rolls Royce - with entertaining visual metaphors of the main message. Used through a range of print and digital media. The campaign has also been entered in both creative and sector awards