10 Minutes with Vinegar Creative: Crafting Brands That Outperform and Outlast
This morning, I had the pleasure of presenting at my BNI group, sharing a little insight into what we do at Vinegar Creative, and how we help businesses thrive through impactful design and branding. For those who couldn’t make it, here’s a recap of my talk—because everyone needs a great website, right?
A Decade of Big Ideas and Personal Touch
Vinegar Creative was born 10 years ago after I spent years working in London agencies. I wanted to create an agency that combined the bold, innovative ideas of big agencies with the personal touch that smaller businesses value.
Today, we’re a small but mighty team of designers, marketers, and developers. We’ve worked with an array of clients, from household names like Costa, Sky, and Berkeley Homes, to SMEs and startups—including many in the room this morning.
Our focus? Helping businesses grow. Whether it’s through a rebrand, a tailored website, or a full-blown marketing campaign, we’re all about delivering solutions that work.
Who Needs a Website?
The short answer: every business. But not just any website—a good website. One that’s designed with purpose, speaks directly to your audience, and delivers results. A great website isn’t just about looking pretty; it’s about telling your brand’s story in a way that resonates with your audience.
What We Do: Services That Deliver Results
At Vinegar Creative, we focus on the big idea—that hook that grabs attention and keeps your audience engaged. From digital ads to email campaigns, print design, and websites, we use the right mix of media to market your business effectively.
Here’s a snapshot of what we offer:
Website Review: A comprehensive 15-page report with actionable insights to improve your site.
Flexible Website Solutions: From quick one-page sites to full e-commerce platforms, we’ve got you covered.
Creative Campaigns: Ideas that connect directly with your customers and position you as a key player in your industry.
Our Process: Creativity Meets Strategy
No two projects are the same, but we follow a tried-and-tested process that I’ve refined over 20 years. It’s not scientific, but it works—every single time. Here’s a glimpse into how we do it:
Discovery Session: We start by understanding your vision, values, and the challenges you’re trying to solve.
Research: Competitor analysis, customer insights, and creating a detailed customer avatar to ensure our designs hit the mark.
Creative Development: From mood boards and color palettes to font studies and initial ideas, we collaborate with you every step of the way.
Storytelling Through Design: A great website is more than just design—it’s about telling a story that resonates with your audience.
Testing and Refining: We test, gather feedback, and refine until we’ve created something exceptional.
The Caveman Test: Keeping It Simple
One of my favourite principles is the “Caveman Test.” If a caveman can look at your website and instantly understand what you do, you’ve nailed it. Simplicity and clarity are key.
Your Brand is Your Most Important Asset
Whether you’re launching a new business or refreshing your existing brand, always keep your customers at the heart of your decisions. Build your audience first through thoughtful marketing and social media. Then, sell them the product or service they truly need.
Remember, your brand is your intellectual property—it’s what sets you apart. Always design with intention, test thoroughly, and refine based on feedback.
So, Who Needs a Website?
If you’re considering a new website or rebrand, let’s talk. Whether you’re a property developer, charity, or hospitality business, Vinegar Creative is here to help you create sharp designs that outperform and outlast.
Because at the end of the day, your website is more than just a digital space—it’s a platform to share your passion, tell your story, and grow your business.