How Your Outdated Website Is Hurting Your Business

OK, I understand, it’s been on your “To Do” list for a while now, you’ve even started looking for someone to do it for you but you’re super busy, there aren’t enough hours in the day just to keep your business running.

You’re Head of Sales, Head of IT, Head of HR and you’re the founder, chief cook and bottle washer – when on earth are you supposed to find time to get a new or updated website?

Well here’s something that might just push that new website a bit further up your “To Do” list – 6 ways that your old website is damaging your business every single day.

Let’s look at it from the point of view of your potential customers ands see what they see. A potential customer comes to you to solve a problem they have, they believe your business can help them and the one thing they want you to give them is CONFIDENCE. Confidence that you are the right business for them.

Why Your Unsecure Website Is Bad for Your Business

Your website is the shop window to your business – it’s usually the first time a potential customer interacts with you and that’s why you work so hard to make it a positive experience. You’ve made it look amazing, it really brings your offering to life, it makes you look totally professional and you are proud to direct people to it.

How Having A Bad Website Can Hurt Your Business

Running your own business, you’ve leant one thing when it comes to generating new business – referrals are king! – nothing beats a happy customer telling a friend how good you are and what an amazing job you did for them.

BUT it doesn’t always work that way – the referral opens the door (pretty wide usually) – but here’s a sad scenario that is made even worse by the fact you won’t even know when it happens.

A happy client of yours refers a prospective client to you – a pretty warm lead by any ones standards but unfortunately, before contacting you, they do what everyone else does — they visit your website to check you out.

And the winner is…

When Vinegar Creative went to the Golden Chopsticks Awards, we saw the power of branding first-hand. Great branding helps make you a winner.

Having worked on the first ever Golden Chopsticks Awards last year, Vinegar Creative was privileged again to lead the branding and design for the second Golden Chopsticks Awards, a awards ceremony celebrating the best Oriental food in the UK. We came up with the branding for the event and designed all the marketing materials, such as the programme, signage, menu, invite and goodie-boxes.

Why fonts matter

The way your words look is part of your brand. The fonts you choose for your words can alter their meaning. Let’s find out why. Plus, what you can do about it.

Nerdy design question for you. Do you have a favourite font? Do you have a default font on Word or Pages which you can’t do without? I know I do. (It’s Calibri, thanks for asking!) What fonts do you use for your business’ logo, website, advertisements and printed materials?

How to Brief a Designer to Get What You Need

There’s an old adage that says “you get what you pay for”. Anyone who has given a vague brief to a designer might attest to that. Whatever your experiences, how do you make sure that your ideas and thoughts are translated correctly into fantastic design? Technology has given us the ability to illustrate and document our nascent ideas using almost every medium but still, that doesn't always make the final cut.

What’s your business’ USP?

Don’t be part of the herd. Find out what makes you unique and reap the benefits.

It’s one thing about your business that no one else can copy. It’s the thing that sets you apart from everyone else in your marketplace. It’s your unique selling point, or USP.

Finding your USP is your first step towards marketing success. If you don’t know what yours is yet, you need to figure it out, fast. Here’s why you need a USP and some tips on how to define yours.

How Better Design Can Increase Your Revenue

Have you ever looked at your own website through the eyes of a visitor? It’s not something many of us ever do. We just get used to how things look and we grow too close to our website, our online store and our apps, to see it with fresh eyes. It’s human nature, but being able to see what others see is an important aspect of design. Often though, that familiarity can cost you money. In other cases, not realising problems exist can cost you even more.

Rob HolmesApril 9, 2019Vinegar Creative

SEO and PR Working Together Can Deliver You the Best Google Results

It’s no overstatement to say that the internet has changed almost all our lives. We could argue long into the night about whether it’s been changed for the better or worse, but there can be no argument that it has altered how we all communicate, connect and interact with each other and the world at large. Gone are the days of asking friends for recommendations or trolling through the Yellow Pages looking for what you need, search engines have put an end to that.

Rob HolmesMarch 5, 2019Vinegar Creative

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