Vinegar Creative

Blog

Welcome to latest blogs - a collection of blogs that help you maximise the impact of your website, your branding and your digital presence. We attempt to demystify some key areas and explain how the power of great design can work for your business.

How to develop an effective sales strategy?

This webinar will talk you through the process of creating an effective commercial strategy for your business. I will look at the basics you might want to adopt in order to build a sales pipeline and increase your sales.

Developing An Effective Sales Strategy for Your Business

Products or services?

B2C or B2B?

… the basics are pretty much the same at this stage

Key Objective:

Build a robust targeted sales pipeline and increase your sales.


What Problem Do You Solve?


Your business solves some common problems:

Lack of expertise

Lack of time

Lack of desire

Lack of materials

Lack of people

… the list goes on

Creating Target Client Groups

Paint a picture of your ideal client:

  • Demographics

    • Age

    • Sex

    • Social class

  • Geography

  • Interests

  • Habits

  • Values 

How does this fit with your actual client base – are you targeting/working

with the right people?


Prospecting

The Process of Finding your Target Clients… 

“… turning a prospect (a target client who may not know who you are) into an opportunity – a warm lead familiar with your product/service.”

The Objectives of Prospecting

1.  To start a conversation.

2. To qualify the prospect in or out. 

3. To position your product as a solution to their problem.

Prospecting Tools

Phone prospecting – Really?

Cold calling is alive and well as a method of prospecting. 

You get to show more of your personality than an email– “the human touch”. 

Email prospecting

Fast and cost-effective way to reach out to prospects – create a winning template

BUT, an email is best as a precursor to a phone call to add a more personal touch.

Social media prospecting

B2B - all your leads are on LinkedIn. Super easy to send direct messages

B2C – use other channels to build profile, personality and followers before 

starting a conversation


Creating and Managing a Pipeline


Understanding where your prospects are in the sales process.

Managing your targets through the key stages of the sales process 

  • Prospecting

  • Lead qualification

  • Meeting

  • Proposal

  • Negotiation

  • Client won

Creating and Managing a Pipeline

Make it work for your business…

Define the stages of your specific sales cycle...

Calculate the number of opportunities you need to hit your goals...

Create your own sales process...

Build a strong database...

Plan your “calls” and polish your pitch...


Pitching

Sales Pitch - a way to explain your product/service's value to a potential buyer. 

Create a sales pitch for all scenarios…

… the traditional face to face pitch

… the Zoom pitch

… on the phone

… the e-mail pitch

… the WhatsApp pitch

There is however one trump card at your disposal…

… one that makes the whole process much easier… referrals and recommendations.

“Is there anyone you know that I might be able to help as well?”

“If you have a minute, a review on Google would be a massive help”

“Would have a minute to write a review I could use on my social media?”


Rob Holmes